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ECRM: The Global Private Brand Opportunity

On January 28, ECRM Marketplace will be hosting a special Webinar looking at the global opportunity for private brands. Targeted at manufacturers worldwide, it will be presented by The Global Masters of Private Brands (Jim Wisner-US; Bill Trainor-Oceana and Southern Asia; Edgar Elzerman-Europe; and Tom Stephens-Canada, Korea, and elsewhere). The group will move around the world reviewing key markets, selling strategies, and the economics of private brand manufacture. This is a must-see event for any manufacturer contemplating entering new markets or private brands.

Private Brand Management: A Shopper-Centric Approach

On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A multi-year roll-out will feature training programs, webinars, and other initiatives that will enable FMI members to evolve to a more successful shopper-focused business model.

Case Pack Optimization in Specialty Foods

On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue is more important than ever. The study features industry surveys, significant activity-based cost analytics, and implications for retailers, manufacturers, and distributors. A special tool has been developed for SFA members to assess their own situations. The tool and the presentation are available in the SFA Learning Center.

FMI to launch “Private Brand Management: A Shopper-Centric Approach” developed by Wisner Marketing.

Perhaps no other area of the business is as strategically important to retailers as achieving success with their private brands. This transformational approach to private brand management is the first comprehensive process for maximizing profitability and shopper loyalty with private brands. Fully integrated with Shopper-centric Retailing concepts developed Winston Weber Associates and Deloitte for FMI, it enables retailers to evolve far beyond what can be achieved with the aging category management concepts that have been central to the industry for the past 30 years. The report will be available in the FMI Library beginning September 8. This project will be supported by webinars and a broad range of training options.

Covid 19 Roundtable at PLMA Washington Conference

This year’s PLMA Washington Conference, one of the most unique industry events will be held October 6-7 as a virtual event. In addition to a great lineup of political and regulatory speakers, PLMA will be holding attendee roundtables both afternoons. Jim Wisner will be moderating a panel addressing Covid 19 Implications for Store Brand Manufacturers. Check the PLMA website for more information.

MBC Launches Canadian Diversity Manufacturer Share Group

Jim Wisner manages several of the Manufacturer Groups that are part of the MBC-Consulting Share Group Network. The latest group, focused on Canadian Women and Minority owned companies had their initial session on March 30th with a follow up meeting scheduled for May 19-20. This group was formed in collaboration with the Canadian Consulate who plays an active role in helping members leverage their participation in the group.

Products and Packaging: What’s Now. What’s New. What’s Next.

MBC Consulting held its first ever CPG Conference in Washington DC March 11-13. The Conference was organized around a joint meeting of the Research & Development and Quality/Regulatory Management Share Groups (both managed and facilitated by Jim Wisner). With many members participating via remote web conference due to new travel restrictions beginning that week, the conference was nonetheless a great success in spite of the challenges. The top flight speaker list included Doug Baker – VP of Industry Relation at FMI (and coordinating the industry Covid 19 response), Maria Velissariou – Chief Science and Technology Officer of the Institute of Food Technologists (IFT), Eric Winborn – well known Washington Consultant, Kantha Shelke – nationally recognized food scientist, Randy Briesath CEO of Seismic Solutions, Danny Beard of Packaging Specialists, Jim Wisner and others.

The Global Masters of Private Brands Head Down Under!

February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand OpportunityHow to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special event for Australian and New Zealand manufacturers looking to expand beyond their borders and capitalize on the emerging global growth of private brand products. The program will be held in the new Food Innovators Center at Woolworths corporate headquarters in Bella Vista, Sydney, NSW Australia. More information about this program can be foundat www.globalPBMasters.com .

Jim Wisner Keynotes 2019 PLMA Show

How Does Your Garden Grow? Plant-Based Proteins and the Store Brand Opportunity kicked off the 2019 PLMA Show in Rosemont Illinois. Presented by Jim Wisner, the session identified the long-term implications for plant-based proteins along with some new technologies and opportunities in a fast-changing cpg universe. This was the 6th time that Jim has appeared on the PLMA stage.

Top 50 Private Brand Retail Report

Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the Italian Trade Agency. Going far beyond the usual facts and figures, the special report also covered buying strategies, vendor requirements, and complete descriptions of every retail banner and store brand at each company. This is the third biannual update of this project WMG has helped provide for ITA and their members.