847.680.3688 info@wisnermarketing.com 100 S. Saunders Rd., Suite 150, Lake Forest, IL 60045

MBC Consulting Alliance Announced

MBC consulting is the leading CPG manufacturing share group organization with 27 active groups involving more than 100 companies and over 400 individual members. Jim Wisner has worked with MBC as a facilitator or co-facilitator for many of these groups for the past 12 years. Announced on July 11, Jim will now assume primary responsibility for leading several of the groups under the MBC banner in addition to supporting MBC research and industry news reporting activities. For more information about the MBC Share Group Network go to www.mbc-consulting.com.

Global Masters Event a Huge Success

The “Global Masters of Private Brands”—Jim Wisner (United States), Tom Stephens (Canada), Edgar Elzerman (The Netherlands), and Bill Trainor (Australia)—conducted a two-day workshop entitled Capturing the Global Private Brand Opportunity for 60 Australian and New Zealand manufacturers in February of 2019 at the Woolworth’s Innovation Center outside Sydney. Covering the state of private brands around the world, store brand economics for both retailers and manufacturers, and how to leverage emerging export opportunities, the event received high marks from all who attended. Trade Agencies and others interested in bringing this program to their countries or members should contact Jim Wisner.

Jim Wisner to Speak on e-Commerce and Digital Marketing at the 2018 PLMA Show.

Jim Wisner and Heidi Reale, founder of Sparkshoppe Ltd., will be teaming up to present at the 2018 PLMA Show this November in Rosemont, Illinois. Their presentation, titled “e-Commerce and Digital Marketing. What to Know. What to Do.”, will address the impact of the digital ecosystem on the future of store brands. Current trends, facts and figures, a look at the future, and the systems, requirements, and resources needed by retailers to successfully compete will all be addressed in the presentation.

Wisner Marketing and Brand Strategy Consultants Team up in Trinidad

Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy Consultants in Canada to present a two-day workshop titled “Capturing the Store Brand Opportunity,” conducted for manufacturers in Trinidad and Tobago on May 3-4, 2018. Posted by Export TT Limited, the event provided education for manufacturers interested in capturing the growing global opportunity for private brand products outside of their traditional base in the Caribbean countries. The event was preceded in March by a “teaser” webinar. Wisner Marketing has conducted store brand seminars and training on six continents ranging from webinars and presentations to half-, full-, and two-day in-person workshops.

Digital Marketing Training Program Launched

In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on social and digital marketing for the Italian Trade Agency. Accompanied by a 100 page “digital playbook,” the program offered a comprehensive look at how manufacturers, associations, and retailers can best develop and maximize the success of their digital communications. Now available for other organizations, this program features case studies, costs and reviews of each digital medium, as well as emerging new approaches. Contact Wisner Marketing for more information.

The Real Economics of Store Brands

Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing a store brand program) have received very little attention. This whitepaper addresses research that explores consumer savings, the residual sales and margins as those savings get re-spent, the impact on retailer cash flow and capital utilization, the overall efficiency of store brands relative to national brands, their impact on trade promotion dollars, and customer loyalty. The paper looks at how all of these collectively impact the retailer’s bottom line. A release date for the paper has not yet been announced.