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MBC Launches Canadian Diversity Manufacturer Share Group

Jim Wisner manages several of the Manufacturer Groups that are part of the MBC-Consulting Share Group Network. The latest group, focused on Canadian Women and Minority owned companies had their initial session on March 30th with a follow up meeting scheduled for May 19-20. This group was formed in collaboration with the Canadian Consulate who plays an active role in helping members leverage their participation in the group.

Products and Packaging: What’s Now. What’s New. What’s Next.

MBC Consulting held its first ever CPG Conference in Washington DC March 11-13. The Conference was organized around a joint meeting of the Research & Development and Quality/Regulatory Management Share Groups (both managed and facilitated by Jim Wisner). With many members participating via remote web conference due to new travel restrictions beginning that week, the conference was nonetheless a great success in spite of the challenges. The top flight speaker list included Doug Baker – VP of Industry Relation at FMI (and coordinating the industry Covid 19 response), Maria Velissariou – Chief Science and Technology Officer of the Institute of Food Technologists (IFT), Eric Winborn – well known Washington Consultant, Kantha Shelke – nationally recognized food scientist, Randy Briesath CEO of Seismic Solutions, Danny Beard of Packaging Specialists, Jim Wisner and others.

The Global Masters of Private Brands Head Down Under!

February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand OpportunityHow to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special event for Australian and New Zealand manufacturers looking to expand beyond their borders and capitalize on the emerging global growth of private brand products. The program will be held in the new Food Innovators Center at Woolworths corporate headquarters in Bella Vista, Sydney, NSW Australia. More information about this program can be foundat www.globalPBMasters.com .

Jim Wisner Keynotes 2019 PLMA Show

How Does Your Garden Grow? Plant-Based Proteins and the Store Brand Opportunity kicked off the 2019 PLMA Show in Rosemont Illinois. Presented by Jim Wisner, the session identified the long-term implications for plant-based proteins along with some new technologies and opportunities in a fast-changing cpg universe. This was the 6th time that Jim has appeared on the PLMA stage.

Top 50 Private Brand Retail Report

Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the Italian Trade Agency. Going far beyond the usual facts and figures, the special report also covered buying strategies, vendor requirements, and complete descriptions of every retail banner and store brand at each company. This is the third biannual update of this project WMG has helped provide for ITA and their members.

MBC Consulting Alliance Announced

MBC consulting is the leading CPG manufacturing share group organization with 27 active groups involving more than 100 companies and over 400 individual members. Jim Wisner has worked with MBC as a facilitator or co-facilitator for many of these groups for the past 12 years. Announced on July 11, Jim will now assume primary responsibility for leading several of the groups under the MBC banner in addition to supporting MBC research and industry news reporting activities. For more information about the MBC Share Group Network go to www.mbc-consulting.com.

Global Masters Event a Huge Success

The “Global Masters of Private Brands”—Jim Wisner (United States), Tom Stephens (Canada), Edgar Elzerman (The Netherlands), and Bill Trainor (Australia)—conducted a two-day workshop entitled Capturing the Global Private Brand Opportunity for 60 Australian and New Zealand manufacturers in February of 2019 at the Woolworth’s Innovation Center outside Sydney. Covering the state of private brands around the world, store brand economics for both retailers and manufacturers, and how to leverage emerging export opportunities, the event received high marks from all who attended. Trade Agencies and others interested in bringing this program to their countries or members should contact Jim Wisner.

Jim Wisner to Speak on e-Commerce and Digital Marketing at the 2018 PLMA Show.

Jim Wisner and Heidi Reale, founder of Sparkshoppe Ltd., will be teaming up to present at the 2018 PLMA Show this November in Rosemont, Illinois. Their presentation, titled “e-Commerce and Digital Marketing. What to Know. What to Do.”, will address the impact of the digital ecosystem on the future of store brands. Current trends, facts and figures, a look at the future, and the systems, requirements, and resources needed by retailers to successfully compete will all be addressed in the presentation.

Wisner Marketing and Brand Strategy Consultants Team up in Trinidad

Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy Consultants in Canada to present a two-day workshop titled “Capturing the Store Brand Opportunity,” conducted for manufacturers in Trinidad and Tobago on May 3-4, 2018. Posted by Export TT Limited, the event provided education for manufacturers interested in capturing the growing global opportunity for private brand products outside of their traditional base in the Caribbean countries. The event was preceded in March by a “teaser” webinar. Wisner Marketing has conducted store brand seminars and training on six continents ranging from webinars and presentations to half-, full-, and two-day in-person workshops.

Digital Marketing Training Program Launched

In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on social and digital marketing for the Italian Trade Agency. Accompanied by a 100 page “digital playbook,” the program offered a comprehensive look at how manufacturers, associations, and retailers can best develop and maximize the success of their digital communications. Now available for other organizations, this program features case studies, costs and reviews of each digital medium, as well as emerging new approaches. Contact Wisner Marketing for more information.