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Drive Wheel Plans Cybersecurity Symposium for IT and Finance Peer Groups

Drive Wheel is planning a special event for its Information Technology and Finance Peer Groups at its Spring Meetings in May. The two groups will meet jointly on the first day for a Cybersecurity symposium covering Cybersecurity Best Practices, Cyber Insurance, and Disaster planning. Experts in each field will present and engage in discussions with …

Cover image for the Building Private Brand Ambassadors presentation

FMI Plans Creating Private Brand Ambassadors Webinar

Jim Wisner and Doug Baker, VP of Industry Relations at FMI, will be conducting a webinar entitled Creating Private Brand Ambassadors. This webinar is an outgrowth of its Power of Private Brands research project Turning Store associates into Private Brand Ambassadors. While 100% of the retailers surveyed indicated that getting store associates more engaged with …

Wisner Marketing Conducts Seminar for French Manufacturers

With the dramatic growth of private brands in recent years, many foreign manufacturers have begun to view the United States as truly being “the Land of Opportunity.” At the request of Business France, Jim Wisner was invited to conduct a seminar for French Manufacturers looking to expand beyond their borders. Conducted in late May the …

Covid 19 Roundtable at PLMA Washington Conference

This year’s PLMA Washington Conference, one of the most unique industry events will be held October 6-7 as a virtual event. In addition to a great lineup of political and regulatory speakers, PLMA will be holding attendee roundtables both afternoons. Jim Wisner will be moderating a panel addressing Covid 19 Implications for Store Brand Manufacturers. …

Products and Packaging: What’s Now. What’s New. What’s Next.

MBC Consulting held its first ever CPG Conference in Washington DC March 11-13. The Conference was organized around a joint meeting of the Research & Development and Quality/Regulatory Management Share Groups (both managed and facilitated by Jim Wisner). With many members participating via remote web conference due to new travel restrictions beginning that week, the …

The Global Masters of Private Brands Head Down Under!

February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand Opportunity: How to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special …

Jim Wisner Keynotes 2019 PLMA Show

How Does Your Garden Grow? Plant-Based Proteins and the Store Brand Opportunity kicked off the 2019 PLMA Show in Rosemont Illinois. Presented by Jim Wisner, the session identified the long-term implications for plant-based proteins along with some new technologies and opportunities in a fast-changing cpg universe. This was the 6th time that Jim has appeared on the …

Global Masters Event a Huge Success

The “Global Masters of Private Brands”—Jim Wisner (United States), Tom Stephens (Canada), Edgar Elzerman (The Netherlands), and Bill Trainor (Australia)—conducted a two-day workshop entitled Capturing the Global Private Brand Opportunity for 60 Australian and New Zealand manufacturers in February of 2019 at the Woolworth’s Innovation Center outside Sydney. Covering the state of private brands around the world, …