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ECRM: The Global Private Brand Opportunity

On January 28, ECRM Marketplace will be hosting a special Webinar looking at the global opportunity for private brands. Targeted at manufacturers worldwide, it will be presented by The Global Masters of Private Brands (Jim Wisner-US; Bill Trainor-Oceana and Southern Asia; Edgar Elzerman-Europe; and Tom Stephens-Canada, Korea, and elsewhere). The group will move around the …

Jim Wisner to Speak on e-Commerce and Digital Marketing at the 2018 PLMA Show.

Jim Wisner and Heidi Reale, founder of Sparkshoppe Ltd., will be teaming up to present at the 2018 PLMA Show this November in Rosemont, Illinois. Their presentation, titled “e-Commerce and Digital Marketing. What to Know. What to Do.”, will address the impact of the digital ecosystem on the future of store brands. Current trends, facts and figures, …