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Month: January 2021

ECRM: The Global Private Brand Opportunity

On January 28, ECRM Marketplace will be hosting a special Webinar looking at the global opportunity for private brands. Targeted at manufacturers worldwide, it will be presented by The Global Masters of Private Brands (Jim Wisner-US; Bill Trainor-Oceana and Southern Asia; Edgar Elzerman-Europe; and Tom Stephens-Canada, Korea, and elsewhere). The group will move around the …

Private Brand Management: A Shopper-Centric Approach

On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A …

Case Pack Optimization in Specialty Foods

On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue …