Manufacturers from New South Wales and other Australian States will be sending a delegation to the Expo West Natural Foods Marketplace in Anaheim, CA March 13-16. On March 14, Jim Wisner will be conducting a two-hour workshop entitled Capturing the U.S. Market Opportunity. This workshop will accelerate attendees understanding of the U.S. market and what they must …
At this winter’s Fancy Food Show in Las Vegas, the Specialty Food Association (SFA) released its groundbreaking research project, Understanding the Real Value of Specialty Foods. This research, conducted by Wisner Marketing for SFA, addressed the economic impact of specialty foods in enhancing retailer profitability and customer loyalty. Jim Wisner presented results of the study …
Jim Wisner conducted the Bakery Management session at Coca-Cola headquarters in May as part of the IGA Retail Learning Institute. This multi-day program brings together supermarket operators from around the world every spring. Following up from the session, Jim updated the bakery online learning modules that are part of the world’s largest supermarket education program.
Beginning in 2023, Jim Wisner will be supporting Doug Baker, Vice President of Industry Relations at FMI-the Food Industry Association in managing the FMI Private Brand Leadership Council. This group consists of leaders from all segments of the industry that meets monthly to advise FMI on setting direction for its Private Brand initiatives.
Australian food and beverages continue to wow in the US, starring at a leading trade fair. Australia Trade and Investment (Austrade) hosted the first-ever Australia Pavilion at PLMA’s 2022 Private Label Trade Show. Wisner Marketing was chosen to assist Austrade in preparing its manufacturers for the Show and in exploring new opportunities in the North …
On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A …
On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue …
Perhaps no other area of the business is as strategically important to retailers as achieving success with their private brands. This transformational approach to private brand management is the first comprehensive process for maximizing profitability and shopper loyalty with private brands. Fully integrated with Shopper-centric Retailing concepts developed Winston Weber Associates and Deloitte for FMI, …
February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand Opportunity: How to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special …
Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the Italian Trade Agency. Going far beyond the usual facts and figures, the special report also covered buying strategies, vendor requirements, and complete descriptions of every retail banner and store brand at each company. This is the third biannual update of …
Posted: February 12, 2024 by Jon Wisner
Jim Wisner to conduct Workshop for New South Wales delegation at Expo West
Manufacturers from New South Wales and other Australian States will be sending a delegation to the Expo West Natural Foods Marketplace in Anaheim, CA March 13-16. On March 14, Jim Wisner will be conducting a two-hour workshop entitled Capturing the U.S. Market Opportunity. This workshop will accelerate attendees understanding of the U.S. market and what they must …
Posted: February 1, 2024 by Jon Wisner
Specialty Food Association Releases Understanding the Real Value of Specialty Foods
At this winter’s Fancy Food Show in Las Vegas, the Specialty Food Association (SFA) released its groundbreaking research project, Understanding the Real Value of Specialty Foods. This research, conducted by Wisner Marketing for SFA, addressed the economic impact of specialty foods in enhancing retailer profitability and customer loyalty. Jim Wisner presented results of the study …
Posted: May 1, 2023 by Jon Wisner
Jim Wisner Conducts Bakery Education Class at IGA/Coca-Cola Retail Learning Institute
Jim Wisner conducted the Bakery Management session at Coca-Cola headquarters in May as part of the IGA Retail Learning Institute. This multi-day program brings together supermarket operators from around the world every spring. Following up from the session, Jim updated the bakery online learning modules that are part of the world’s largest supermarket education program.
Posted: December 6, 2022 by Jon Wisner
Jim Wisner named as Associate Director of the FMI Private Brand Leadership Council.
Beginning in 2023, Jim Wisner will be supporting Doug Baker, Vice President of Industry Relations at FMI-the Food Industry Association in managing the FMI Private Brand Leadership Council. This group consists of leaders from all segments of the industry that meets monthly to advise FMI on setting direction for its Private Brand initiatives.
Posted: November 17, 2022 by Jon Wisner
G’day USA: Aussie Private Labels Star at PLMA Show
Australian food and beverages continue to wow in the US, starring at a leading trade fair. Australia Trade and Investment (Austrade) hosted the first-ever Australia Pavilion at PLMA’s 2022 Private Label Trade Show. Wisner Marketing was chosen to assist Austrade in preparing its manufacturers for the Show and in exploring new opportunities in the North …
Posted: January 13, 2021 by Jon Wisner
Private Brand Management: A Shopper-Centric Approach
On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A …
Posted: January 6, 2021 by Jon Wisner
Case Pack Optimization in Specialty Foods
On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue …
Posted: August 11, 2020 by Jon Wisner
FMI to launch “Private Brand Management: A Shopper-Centric Approach” developed by Wisner Marketing.
Perhaps no other area of the business is as strategically important to retailers as achieving success with their private brands. This transformational approach to private brand management is the first comprehensive process for maximizing profitability and shopper loyalty with private brands. Fully integrated with Shopper-centric Retailing concepts developed Winston Weber Associates and Deloitte for FMI, …
Posted: January 11, 2020 by Jon Wisner
The Global Masters of Private Brands Head Down Under!
February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand Opportunity: How to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special …
Posted: November 30, 2019 by Jon Wisner
Top 50 Private Brand Retail Report
Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the Italian Trade Agency. Going far beyond the usual facts and figures, the special report also covered buying strategies, vendor requirements, and complete descriptions of every retail banner and store brand at each company. This is the third biannual update of …