Beginning in 2023, Jim Wisner will be supporting Doug Baker, Vice President of Industry Relations at FMI-the Food Industry Association in managing the FMI Private Brand Leadership Council. This group consists of leaders from all segments of the industry that meets monthly to advise FMI on setting direction for its Private Brand initiatives.
Australian food and beverages continue to wow in the US, starring at a leading trade fair. Australia Trade and Investment (Austrade) hosted the first-ever Australia Pavilion at PLMA’s 2022 Private Label Trade Show. Wisner Marketing was chosen to assist Austrade in preparing its manufacturers for the Show and in exploring new opportunities in the North …
On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A …
On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue …
Perhaps no other area of the business is as strategically important to retailers as achieving success with their private brands. This transformational approach to private brand management is the first comprehensive process for maximizing profitability and shopper loyalty with private brands. Fully integrated with Shopper-centric Retailing concepts developed Winston Weber Associates and Deloitte for FMI, …
February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand Opportunity: How to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special …
Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the Italian Trade Agency. Going far beyond the usual facts and figures, the special report also covered buying strategies, vendor requirements, and complete descriptions of every retail banner and store brand at each company. This is the third biannual update of …
Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy Consultants in Canada to present a two-day workshop titled “Capturing the Store Brand Opportunity,” conducted for manufacturers in Trinidad and Tobago on May 3-4, 2018. Posted by Export TT Limited, the event provided education for manufacturers interested in capturing the …
In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on social and digital marketing for the Italian Trade Agency. Accompanied by a 100 page “digital playbook,” the program offered a comprehensive look at how manufacturers, associations, and retailers can best develop and maximize the success of their digital communications. Now …
Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …
Posted: December 6, 2022 by Jon Wisner
Jim Wisner named as Associate Director of the FMI Private Brand Leadership Council.
Beginning in 2023, Jim Wisner will be supporting Doug Baker, Vice President of Industry Relations at FMI-the Food Industry Association in managing the FMI Private Brand Leadership Council. This group consists of leaders from all segments of the industry that meets monthly to advise FMI on setting direction for its Private Brand initiatives.
Posted: November 17, 2022 by Jon Wisner
G’day USA: Aussie Private Labels Star at PLMA Show
Australian food and beverages continue to wow in the US, starring at a leading trade fair. Australia Trade and Investment (Austrade) hosted the first-ever Australia Pavilion at PLMA’s 2022 Private Label Trade Show. Wisner Marketing was chosen to assist Austrade in preparing its manufacturers for the Show and in exploring new opportunities in the North …
Posted: January 13, 2021 by Jon Wisner
Private Brand Management: A Shopper-Centric Approach
On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A …
Posted: January 6, 2021 by Jon Wisner
Case Pack Optimization in Specialty Foods
On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue …
Posted: August 11, 2020 by Jon Wisner
FMI to launch “Private Brand Management: A Shopper-Centric Approach” developed by Wisner Marketing.
Perhaps no other area of the business is as strategically important to retailers as achieving success with their private brands. This transformational approach to private brand management is the first comprehensive process for maximizing profitability and shopper loyalty with private brands. Fully integrated with Shopper-centric Retailing concepts developed Winston Weber Associates and Deloitte for FMI, …
Posted: January 11, 2020 by Jon Wisner
The Global Masters of Private Brands Head Down Under!
February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand Opportunity: How to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special …
Posted: November 30, 2019 by Jon Wisner
Top 50 Private Brand Retail Report
Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the Italian Trade Agency. Going far beyond the usual facts and figures, the special report also covered buying strategies, vendor requirements, and complete descriptions of every retail banner and store brand at each company. This is the third biannual update of …
Posted: May 5, 2018 by Jon Wisner
Wisner Marketing and Brand Strategy Consultants Team up in Trinidad
Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy Consultants in Canada to present a two-day workshop titled “Capturing the Store Brand Opportunity,” conducted for manufacturers in Trinidad and Tobago on May 3-4, 2018. Posted by Export TT Limited, the event provided education for manufacturers interested in capturing the …
Posted: March 20, 2018 by Jon Wisner
Digital Marketing Training Program Launched
In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on social and digital marketing for the Italian Trade Agency. Accompanied by a 100 page “digital playbook,” the program offered a comprehensive look at how manufacturers, associations, and retailers can best develop and maximize the success of their digital communications. Now …
Posted: February 6, 2017 by Jon Wisner
The Real Economics of Store Brands
Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …