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FMI to launch “Private Brand Management: A Shopper-Centric Approach” developed by Wisner Marketing.

Perhaps no other area of the business is as strategically important to retailers as achieving success with their private brands. This transformational approach to private brand management is the first comprehensive process for maximizing profitability and shopper loyalty with private brands. Fully integrated with Shopper-centric Retailing concepts developed Winston Weber Associates and Deloitte for FMI, …

The Global Masters of Private Brands Head Down Under!

February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand Opportunity: How to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special …

Top 50 Private Brand Retail Report

Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the Italian Trade Agency. Going far beyond the usual facts and figures, the special report also covered buying strategies, vendor requirements, and complete descriptions of every retail banner and store brand at each company. This is the third biannual update of …

Wisner Marketing and Brand Strategy Consultants Team up in Trinidad

Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy Consultants in Canada to present a two-day workshop titled “Capturing the Store Brand Opportunity,” conducted for manufacturers in Trinidad and Tobago on May 3-4, 2018. Posted by Export TT Limited, the event provided education for manufacturers interested in capturing the …

Digital Marketing Training Program Launched

In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on social and digital marketing for the Italian Trade Agency. Accompanied by a 100 page “digital playbook,” the program offered a comprehensive look at how manufacturers, associations, and retailers can best develop and maximize the success of their digital communications. Now …

The Real Economics of Store Brands

Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …