We Make The Line Go Up

Wisner Marketing Group, Inc. assists a wide variety of clients – including manufacturers, retailers and trade associations – in developing and implementing solutions to complex marketing, merchandising and product development issues. With a focus on both retailer and consumer perspectives, we “make the line go up” for our clients.

What Touches the Store

While we are highly recognized for our work in store brands, specialty foods, consumer healthcare and digital marketing, our work extends to any topic that “touches the store” – whether it is traditional brick and mortar or cutting-edge digital formats.

The Team You Need

Wisner Marketing operates with a core central staff to allow us to leverage a broad range of expert collaborators from the retail, manufacturing, systems, health care and supply chain fields. This structure allows us to provide each client the ideal team for their individual needs without incurring unnecessary overhead costs.

Our Team

By maintaining a minimal core staff, Wisner Marketing Group can leverage their network of contacts and providers to create the ideal team for every project. Though many others often join us, leading our projects are:

Jim Wisner, Owner and President

Company Founder Jim Wisner has over 30 years of experience in the food and drug industry, with a diverse background in marketing, merchandising, and store operations. He has served as a Vice-president at Jewel Food Stores, Shaw’s Supermarkets, and at Topco Associates, the $14 billion store brand procurement and marketing cooperative. He was Vice President of Willard Bishop Consulting before starting Wisner Marketing Group in 1999. Jim holds a degree in Marketing from the University of Notre Dame and an MBA from the Kellogg Graduate School of Management at Northwestern University.

Jon Wisner, Senior Associate

Jon began his career in restaurant management, leveraging a “jack-of-all-trades” mentality to build a wide and varied skill set. He cut his teeth in the early days of social and digital media. Jon has a degree in Economics from the University of Illinois at Chicago. His last name is not a coincidence.

Our clients



Wisner Marketing assists a wide variety of manufacturing clients. Some of the companies we have served include:

  • ACH Food Products
  • Acroprint Time Recorder Co.
  • Armstrong Worldwide Industries
  • Bay Valley Foods · Carriage House Companies
  • Clearwater Paper
  • Clement Pappas
  • Crystal Farms/Michael’s Foods
  • Energizer
  • Faribault Foods
  • Gannett Newspapers
  • Hartmann North America
  • Johnson & Johnson
  • Maple Leaf Farms
  • Reynolds Metals
  • Perrigo Company
  • McNeil Consumer Healthcare
  • Pilgrim’s Pride Corporation
  • Potlatch Corporation
  • Praxair, Inc.
  • Procter & Gamble
  • Ralston Foods
  • Ralcorp Frozen
  • Revlon
  • World Kitchen, Inc.

Service Companies

Wisner Marketing has assisted a wide variety of industry service providers. Among our partners and clients have been:

  • Allen Levis Organization
  • Apax Partners
  • Aisle7/Healthnotes, Inc.
  • Boomm! Advertising
  • CQue Corporation
  • Daymon Worldwide
  • Dynamic Wellness, Inc.
  • F&M Merchant Group
  • Federated Group
  • Gerson-Lehrman Councils of Advisors (Leader Designation-Top 5% in client satisfaction)
  • Goldman Sachs
  • Kingfish Group
  • LTA International
  • Marcus Evans Group
  • MBC Consulting
  • McMillanDoolittle Company
  • MGP Inc.
  • Nielsen Company
  • Partners in Loyalty Marketing
  • ProCE
  • Professional Education Service Group
  • Quiznos
  • Scenarion International
  • Stratecon International
  • Symphony IRI
  • Time Warner/Synapse
  • Topco Associates, LLC
  • Willard Bishop Consulting


Wisner Marketing Group has an extensive history of assisting industry associations with a wide variety of initiatives. Association clients include:

  • AgExport Guatemala
  • American Egg Board (AEB)
  • Chain Drug Marketing Association (CDMA)
  • Food Marketing Institute (FMI)
  • Global Market
  • Development Council (GMDC)
  • International Egg Commission (IEC)
  • Italian Trade Commission (ICE)
  • National Association for the Specialty Food Trade (NASFT)
  • National Association of Chain Drug Stores (NACDS)
  • Private Label Manufacturer’s Association (PLMA)
  • School and Home Office Products Association (SHOPA)

Academic Institutions

With education as one of the hallmarks of the business, Wisner Marketing has taught at, presented to, and worked with a variety of educational institutions, including:

  • St. Joseph’s University: Center for Food Marketing, Executive Education Program
  • Shanghai Jiao Tong University: Antai College of Economics and Management
  • Temple University
  • University of Illinois at Chicago: College of Pharmacy

Retailers & Wholesalers

With over 40 years of retail experience, the store shelf is a key component of everything we do. Over 50 North American and overseas retailers and wholesalers have been clients and research participants of Wisner Marketing.