For the 8th year Jim Wisner will teach category management program in the St. Joseph’s University/PLMA Store Brands Executive Education Program June 1. This year the core and advanced programs have been merged and attendees can draw upon the best of both. Information about the program will be out soon. Check the PLMA website.
Posted: January 5, 2022 by Jim Wisner
FMI Plans Creating Private Brand Ambassadors Webinar
Jim Wisner and Doug Baker, VP of Industry Relations at FMI, will be conducting a webinar entitled Creating Private Brand Ambassadors. This webinar is an outgrowth of its Power of Private Brands research project Turning Store associates into Private Brand Ambassadors. While 100% of the retailers surveyed indicated that getting store associates more engaged with …
Posted: May 30, 2021 by Jim Wisner
Wisner Marketing Conducts Seminar for French Manufacturers
With the dramatic growth of private brands in recent years, many foreign manufacturers have begun to view the United States as truly being “the Land of Opportunity.” At the request of Business France, Jim Wisner was invited to conduct a seminar for French Manufacturers looking to expand beyond their borders. Conducted in late May the …
Posted: February 12, 2021 by Jim Wisner
ECRM Webinar is a Huge Success
The ECRM Webinar, Capturing the Global Private Brand Opportunity, conducted by Jim Wisner and the Global Masters of Private Brands, was a huge success with over 350 participants from 31 countries (many in the wee hours of their mornings) participating. This was believed to be a record for an ECRM Marketplace Webinar. The Webinar literally …
Posted: January 13, 2021 by Jon Wisner
Private Brand Management: A Shopper-Centric Approach
On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A …
Posted: August 11, 2020 by Jon Wisner
Covid 19 Roundtable at PLMA Washington Conference
This year’s PLMA Washington Conference, one of the most unique industry events will be held October 6-7 as a virtual event. In addition to a great lineup of political and regulatory speakers, PLMA will be holding attendee roundtables both afternoons. Jim Wisner will be moderating a panel addressing Covid 19 Implications for Store Brand Manufacturers. …
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Posted: February 6, 2017 by Jon Wisner
The Real Economics of Store Brands
Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …
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Posted: May 22, 2016 by Jon Wisner
Jim Wisner to Teach Category Management at St. Joseph’s University
For the 8th year Jim Wisner will teach category management program in the St. Joseph’s University/PLMA Store Brands Executive Education Program June 1. This year the core and advanced programs have been merged and attendees can draw upon the best of both. Information about the program will be out soon. Check the PLMA website.