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Cover image for the Building Private Brand Ambassadors presentation

FMI Plans Creating Private Brand Ambassadors Webinar

Jim Wisner and Doug Baker, VP of Industry Relations at FMI, will be conducting a webinar entitled Creating Private Brand Ambassadors. This webinar is an outgrowth of its Power of Private Brands research project Turning Store associates into Private Brand Ambassadors. While 100% of the retailers surveyed indicated that getting store associates more engaged with …

Wisner Marketing Conducts Seminar for French Manufacturers

With the dramatic growth of private brands in recent years, many foreign manufacturers have begun to view the United States as truly being “the Land of Opportunity.” At the request of Business France, Jim Wisner was invited to conduct a seminar for French Manufacturers looking to expand beyond their borders. Conducted in late May the …

Private Brand Management: A Shopper-Centric Approach

On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A …

Covid 19 Roundtable at PLMA Washington Conference

This year’s PLMA Washington Conference, one of the most unique industry events will be held October 6-7 as a virtual event. In addition to a great lineup of political and regulatory speakers, PLMA will be holding attendee roundtables both afternoons. Jim Wisner will be moderating a panel addressing Covid 19 Implications for Store Brand Manufacturers. …

The Real Economics of Store Brands

Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …