For the 8th year Jim Wisner will teach category management program in the St. Joseph’s University/PLMA Store Brands Executive Education Program June 1. This year the core and advanced programs have been merged and attendees can draw upon the best of both. Information about the program will be out soon. Check the PLMA website.
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Posted: February 6, 2017 by Jon Wisner
The Real Economics of Store Brands
Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …
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Posted: May 22, 2016 by Jon Wisner
Jim Wisner to Teach Category Management at St. Joseph’s University
For the 8th year Jim Wisner will teach category management program in the St. Joseph’s University/PLMA Store Brands Executive Education Program June 1. This year the core and advanced programs have been merged and attendees can draw upon the best of both. Information about the program will be out soon. Check the PLMA website.