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Month: February 2024

Jim Wisner to conduct Workshop for New South Wales delegation at Expo West

Manufacturers from New South Wales and other Australian States will be sending a delegation to the Expo West Natural Foods Marketplace in Anaheim, CA March 13-16. On March 14, Jim Wisner will be conducting a two-hour workshop entitled Capturing the U.S. Market Opportunity. This workshop will accelerate attendees understanding of the U.S. market and what they must …

Specialty Food Association Releases Understanding the Real Value of Specialty Foods

At this winter’s Fancy Food Show in Las Vegas, the Specialty Food Association (SFA) released its groundbreaking research project, Understanding the Real Value of Specialty Foods. This research, conducted by Wisner Marketing for SFA, addressed the economic impact of specialty foods in enhancing retailer profitability and customer loyalty. Jim Wisner presented results of the study …