FMI to launch “Private Brand Management: A Shopper-Centric Approach” developed by Wisner Marketing.

Perhaps no other area of the business is as strategically important to retailers as achieving success with their private brands. This transformational approach to private brand management is the first comprehensive process for maximizing profitability and shopper loyalty with private brands. Fully integrated with Shopper-centric Retailing concepts developed Winston Weber Associates and Deloitte for FMI, it enables retailers to evolve far beyond what can be achieved with the aging category management concepts that have been central to the industry for the past 30 years. The report will be available in the FMI Library beginning September 8. This project will be supported by webinars and a broad range of training options.