847.680.3688 info@wisnermarketing.com 6615 Grand Ave. #1054, Gurnee, IL 60031

Month: February 2017

The Real Economics of Store Brands

Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …