Jim Wisner and Doug Baker, VP of Industry Relations at FMI, will be conducting a webinar entitled Creating Private Brand Ambassadors. This webinar is an outgrowth of its Power of Private Brands research project Turning Store associates into Private Brand Ambassadors. While 100% of the retailers surveyed indicated that getting store associates more engaged with their retailer’s brands would have a “major impact,” less than a third had any education or training programs in place. This webinar will be followed up in the Spring with the launch of Introduction to Private Brands, a private brand training and education program for store associates and support personnel. Both the webinar and training program will be produced by Wisner Marketing.
FMI Plans Creating Private Brand Ambassadors Webinar
Posted: January 5, 2022 by Jim Wisner
Jim Wisner and Doug Baker, VP of Industry Relations at FMI, will be conducting a webinar entitled Creating Private Brand Ambassadors. This webinar is an outgrowth of its Power of Private Brands research project Turning Store associates into Private Brand Ambassadors. While 100% of the retailers surveyed indicated that getting store associates more engaged with their retailer’s brands would have a “major impact,” less than a third had any education or training programs in place. This webinar will be followed up in the Spring with the launch of Introduction to Private Brands, a private brand training and education program for store associates and support personnel. Both the webinar and training program will be produced by Wisner Marketing.
Category: Events, Insights