FMI Plans Creating Private Brand Ambassadors Webinar
Jim Wisner and Doug Baker, VP of Industry Relations at FMI, will be conducting a webinar entitled Creating Private Brand Ambassadors. This webinar is an outgrowth of its Power of Private Brands research project Turning Store associates into Private Brand Ambassadors. While 100% of the retailers surveyed indicated that getting store associates more engaged with their retailer’s brands would have a “major impact,” less than a third had any education or training programs in place. This webinar will be followed up in the Spring with the launch of Introduction to Private Brands, a private brand training and education program for store associates and support personnel. Both the webinar and training program will be produced by Wisner Marketing.