Case Pack Optimization in Specialty Foods
On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue is more important than ever. The study features industry surveys, significant activity-based cost analytics, and implications for retailers, manufacturers, and distributors. A special tool has been developed for SFA members to assess their own situations. The tool and the presentation are available in the SFA Learning Center.