Jim Wisner to Speak on e-Commerce and Digital Marketing at the 2018 PLMA Show.
Jim Wisner and Heidi Reale, founder of Sparkshoppe Ltd., will be teaming up to present at the 2018 PLMA Show this November in Rosemont, Illinois. Their presentation, titled “e-Commerce and Digital Marketing. What to Know. What to Do.”, will address the impact of the digital ecosystem on the future of store brands. Current trends, facts and figures, a look at the future, and the systems, requirements, and resources needed by retailers to successfully compete will all be addressed in the presentation.