Jim Wisner and Heidi Reale, founder of Sparkshoppe Ltd., will be teaming up to present at the 2018 PLMA Show this November in Rosemont, Illinois. Their presentation, titled “e-Commerce and Digital Marketing. What to Know. What to Do.”, will address the impact of the digital ecosystem on the future of store brands. Current trends, facts and figures, a look at the future, and the systems, requirements, and resources needed by retailers to successfully compete will all be addressed in the presentation.