Global Masters Event a Huge Success

The “Global Masters of Private Brands”—Jim Wisner (United States), Tom Stephens (Canada), Edgar Elzerman (The Netherlands), and Bill Trainor (Australia)—conducted a two-day workshop entitled Capturing the Global Private Brand Opportunity for 60 Australian and New Zealand manufacturers in February of 2019 at the Woolworth’s Innovation Center outside Sydney. Covering the state of private brands around the world, store brand economics for both retailers and manufacturers, and how to leverage emerging export opportunities, the event received high marks from all who attended. Trade Agencies and others interested in bringing this program to their countries or members should contact Jim Wisner.