Recent Assignments

• Developed a multi-channel industry-wide resource and information center for the private label industry.
• Conducted a case pack optimization study and created a software application for the Specialty Food Trade.
• Developed a new channel product strategy for a leading manufacturer including both consumer and retailer research.
• Authored a category shopping habits study utilizing online and ethnographic research.
• Identified new opportunities and redefinined supply chain strategies for authentic Italian products in the United States. Conducted 3 Trade Missions to Italy.
• Directed development of a consumer website providing a customized supplement and nutrition products regimen targeted against key health conditions.
• Tested new product merchandising for a quick serve restaurant chain.
• Authored four new accredited Pharmacy Education programs on OTC and VMS products.
• Created a go-to market strategy for a new product concept.
• Prepared a strategic marketing plan and market analysis for a technology services company.
• Conducted Private Label Executive Education Seminars in the United States and China.
• Co-facilitated six different manufacturer share groups covering sales and marketing, foodservice, procurement, drug/mass/discount channels, supply chain, and quality management.