Sample publications and reports

Click on the links below to view some of the reports and publications we have released over the last few years. These example of our work are yours to use to inject fresh ideas into your business. Once you have seen what our work can do for you, contact us so we can help "make your line go up!"

Authentic Italian Private Label

In association with the Italian Trade Commission, Wisner Marketing investigated the opportunities for Private label programs to import authentic italian food products for their lines. With information culled from consumer surveys, this reports outlines an opportunity to drive new profits and improve customer loyaty.

Center Store Renewal

With center store shrinking and retailers struggling to maintain its role as a key profit contributor, this study addresses how manufacturers and retailers can leverage private label to reenergize this area of the store and drive new growth. This reports identifies measurable performance benchmarks, provides actionable guidelines, demonstrates the changing role of private label in center store, provides new insights and ideas, and defines strategies to create success in cener store. The Activity Share Concept outlined in this projects is gaining widespread adoption by both manufacturers and retailers.

Shelf Stable Juices: Making the Category Connection

Sponsored by Clement Pappas, this companion piece to the Center Store Renewal study, defines new category management principles for private brand management and shows how a next-generation approach to store brands can re-energize center store to truly create a competitive point of difference, with a focus on a key center store category – shelf stable juices.

Multicultural Marketing: A Plan for Growth in GM & HBC

Perhaps no other issue will have as dramatic an impact on our industry as the increasing diversity of the American shopper. This trend will create significant changes in consumer buying habits, product preferences, and store selction that impact al of our businesses. This study breaks new ground by focusing exclusively on the General Merchandise and Health and Beaty Care categories, and explores the merchandising and operational differences neccessary for Multicultral Marketing initiatives.

Room for Improvement: Making the Space for Eggs

In recent years, profitability of the egg category at retail has increased dramatically. The Grocery Superstudy from Willard Bishop suggested that when all costs are factored in, eggs may be the most profitable category in the store. However, refrigerated space continues to be at a premium, and oftentimes, egg case space has been sacrificed to make room for line extensions in other refrigerated categories. As a result retailers may be sacrificing overall profitability of their refrigerated space through inappropriate category space reallocations. This study was designed to assess the impact of egg case space allocation upon the overall operation and profitability of the dairy and egg case space.

Think Fast. Think Eggs. Think Profits.

“Think Fast. Think Eggs. Think Profits.” truly sums up what today’s store operators need to know about the egg category. This booklet provides the facts and information that will be helpful in maximizing your results with the incredible, profitable egg. It draws upon a wide range of American Egg Board and industry research, highlighting approaches that have been proven in-store. This is just one of the many activities the American Egg Board undertakes to support the egg industry and its customers. We trust that you will find it useful. Good selling!