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Jim Wisner to Conduct Private Label Webinar on March 1st

Updated on: February 20, 2012

On March 1st the Consulate General of Canada will be sponsoring a webinar “Making the Most of the U.S. Private Label Opportunity” to be conducted by Jim Wisner. This hour-and-a-half seminar, directed at Canadian manufacturers, will address the state of the game in the growing U.S. private label marketplace, new ideas and innovations in private label marketing, and the special role of premium and imported products in driving new store brand growth. For more information contact Chris Bigall at the Canadian Consulate (Chicago office) at: Chris.Bigall@international.gc.ca ; 312-327-3625.

Follow Us to the PLMA Show in Shanghai!

Updated on: November 29, 2011

Jim Wisner will be blogging daily from the PLMA Show in Shanghai, December 4-8. Check our Facebook page for daily updates and pictures from store tours, the Show Floor and more. Learn how to become part of the growing market for private brand products in China. While in China, Jim will be meeting several retailers regarding the new Italian Export Logistics Program and developing market opportunity reports for WMG clients. Contact us for more information.

NASFT Announces Best Practice Initiative

Updated on: October 25, 2011

The National Association for the Specialty Food Trade (NASFT) will be developing a Best Practices Guide for maximizing success in the specialty food industry. Wisner Marketing has been selected to facilitate this project. A select committee with members from each of the NASFT Advisory Council’s will be kicking-off the project in New York City later this month. The project is anticipated to be completed in time for the Fancy Food Show in Washington, D.C. this summer. In spite of a sluggish economy, specialty foods have continued their steady growth as consumers seek out inexpensive pleasures that they can enjoy at home.

Jim Wisner to Speak at the NACS Show on October 1, 2011

Updated on: August 5, 2011

Jim Wisner will be speaking on “The Ins and Outs of Private Label” at 2:45 p.m. Opportunities for store brands have increased in every channel. Jim will take a look at what store operators and convenience store chains can expect for the future.

Jim Wisner talks about the future of center store on PLMA Live! this month.

Updated on: June 20, 2011

This month’s edition of PLMA Live Jim Wisner, along with Todd Hale from Nielsen, Chris Hoyt, and Professor John Stanton from St. Joseph’s University talk about the future of center store. Jim talks about the role of private label and the transformational impact it can have on retailer’s center store success.

Click here to see the video report - www.plmalive.com.