MBC Launches Canadian Diversity Manufacturer Share Group

April 15th, 2020|Categories: Uncategorized|

Jim Wisner manages several of the Manufacturer Groups that are part of the MBC-Consulting Share [...]

Products and Packaging: What’s Now. What’s New. What’s Next.

March 20th, 2020|Categories: Uncategorized|

MBC Consulting held its first ever CPG Conference in Washington DC March 11-13. The Conference [...]

Jim Wisner Keynotes 2019 PLMA Show

December 1st, 2019|Categories: Uncategorized|

How Does Your Garden Grow? Plant-Based Proteins and the Store Brand Opportunity kicked off the [...]

The Global Masters of Private Brand Head Down Under!

December 17th, 2018|Categories: Insights, News|

February 25-26 the Global Masters of Private Brand will be presenting a two day workshop [...]

Jim Wisner to Speak on e-Commerce and Digital Marketing at the 2018 PLMA Show.

July 23rd, 2018|Categories: News|

Jim Wisner and Heidi Reale, founder of Sparkshoppe Ltd., will be teaming up to present [...]

MBC Consulting Alliance Announced

July 23rd, 2018|Categories: News|

MBC consulting is the leading CPG manufacturing share group organization with 27 active groups involving [...]

PLMA Salute to Excellence Judging

May 11th, 2018|Categories: News|

For the 10th consecutive year, Jim Wisner will again serve as a judge and panel [...]

Wisner Marketing and Brand Strategy Consultants Team up in Trinidad

May 5th, 2018|Categories: News|

Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy [...]

Digital Marketing Training Program Launched

March 20th, 2018|Categories: News|

In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on [...]

Global Masters Event a Huge Success

March 1st, 2018|Categories: Uncategorized|

The “Global Masters of Private Brands”—Jim Wisner (United States), Tom Stephens (Canada), Edgar Elzerman (The [...]

Jim Wisner Addresses Federated Winter Selling Show

February 25th, 2018|Categories: News|

The Federated Foods Winter Show was held in Las Vegas this February, featuring a presentation [...]

Top 50 Private Brand Retail Report

November 29th, 2017|Categories: News|

Wisner Marketing recently completed comprehensive dossiers of the top 50 United States retailers for the [...]

Why Amazon’s purchase of Whole Foods could be good for all store brands

June 23rd, 2017|Categories: Insights, News|

In this podcast with Store Brands Editor-in-Chief Lawrence Aylward, industry consultant Jim Wisner says the [...]

Category Management 2.1: The Store Brand Opportunity

February 6th, 2017|Categories: News|

Wisner Marketing is conducting a major industry-wide initiative in partnership with the Food Marketing Institute [...]

The Real Economics of Store Brands

February 6th, 2017|Categories: News|

Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers [...]

Jim Wisner Named to the Private Label Hall of Fame Selection Committee

December 21st, 2016|Categories: Uncategorized|

Once again, Jim Wisner will be participating with several other industry leaders in identifying the [...]

Jim Wisner Discusses How to Be a Thought Leader with Your Retail Customers

August 18th, 2016|Categories: News|

At the Store Brands Magazine 2016 Collaboration and Innovation Summit Jim Wisner spoke on how [...]

Jim Wisner to Teach Category Management at St. Joseph’s University

May 22nd, 2016|Categories: Uncategorized|

For the 8th year Jim Wisner will teach category management program in the St. Joseph’s [...]

Store Brands Innovation and Collaboration Summit

April 19th, 2016|Categories: Uncategorized|

Jim Wisner has joined the Store Brands Innovation and Collaboration Summit advisory board. Jim has [...]

Store Brand Dynamics on GMDC Connect

April 9th, 2016|Categories: Uncategorized|

On April 7th Jim Wisner presented a webinar titled Store Brand Dynamics: From Both Sides [...]

PLMA Digital Panel a Huge Success

November 22nd, 2015|Categories: Uncategorized|

The kick-off to the 2015 PLMA Show featured a panel presentation titled Beyond Digital: How [...]

Give Her What She Wants: Using Social Media to Drive Product Development

January 5th, 2015|Categories: Uncategorized|

[Originally Published in PL Buyer Magazine]   Marketers spend millions of dollars each year to [...]

Specialty Food Association Releases Real Value Study

October 4th, 2014|Categories: Uncategorized|

The Specialty Food Association has just released Understanding the Real Value of Specialty Foods, a research [...]