The Federated Foods Winter Show was held in Las Vegas this February, featuring a presentation by Jim Wisner titled “Are You Leaving Money on the Table? How Store Brands Are Your Best Bet for Improved Profits.” Delivered to the assembled wholesalers along with many of the independent retailers they service, the presentation focused on how store brands are integral to maximizing store profitability. Going beyond the usual gross margin analyses, Jim Wisner documented how store brands can generate more than twice the return on invested capital of national brands.