The kick-off to the 2015 PLMA Show featured a panel presentation titled Beyond Digital: How Store Brands Can Compete in a Wireless World. The panel was moderated by Jim Wisner of Wisner Marketing Group, Inc. and featured Heidi Reale, Director of Shopper and Digital Marketing at Price Chopper/Market 32; Colt Reichart, Owner of Red Gold; and Brad Robertson, Senior Vice President of MyWebGrocer. Store brands have many challenges in getting engaged digitally and this session laid out a path for store brand manufacturers and retailers for achieving success in the future.